Just this other day, Google announced its Google Play Music at their Google I/O . And the rumors of Apple iRadio and the challenges involved have been in the news for quite sometime now. Some say google beat Apple in the world of Internet music. But if you look closely, there is a fundamental difference in the approaches that Google and Apple have taken in the field of digital streaming music. To understand this, lets look at two of the main runners in this field today – Pandora and Spotify.
Although both Pandora and Spotify are common in their goals to deliver music to consumers, without actually a need to purchase the albums, their ways of doing it are different. While Spotify follows more of an on-demand, subscription based model, Pandora has resorted to a webcasting service. This difference is not as apparent on the desktops and laptops, where both parties offer free access to users with ads injected rather frequently. But its not at that shocking a revelation to note that the number of users using their desktops for music have diminished dramatically in the last decade or so. In the handhelds segment, Spotify offers a 30-day free trial, followed by a $9.99 per month subscription and Pandora has extended the same model as they have with desktop. The result is the emergence of two schools of thought – The Pandora Model and the Spotify Model.
Google has decided to follow the spotify model , with a $7.99/month fee for those who subscribe before June 30th and $9.99/month for those after. Of course the 30 day free trial is always a requirement. Rumor has it that Apple will follow the Pandora model , going by its challenges to obtain copyrights, just as Pandora has been criticized for their small collection again owing to the copyright issues.
So now we have two genres in the Internet music industry. Pandora and Spotify have been equally successful in their own respects and when two big players such as Google and Apple decide to take separate stance on their approach to digital music, we now have the battle of the strategies. Only time will tell which of those will go ahead. Until then, lets enjoy the competition!