Influence of Crowd funding – CES 2014


crowdfunding-photo

When most of the top consumer product manufacturers where burning the midnight oil to solve the smartwatch mystery, that has been a growing trend over the last few years, one company quietly sneeked in a product in 2013 that took the world by surprise. Rather unheard off in every way, Pebble started off as a dream in an upcoming crowdfunding organization called Kickstarter . When traditional venture capitalists failed them, Pebble looked towards crowd funding in April 2012. And soon it turned into a cult raising around 10 million from around 70,000 users around the world, becoming one of the highest crowd funded projects till date. It wasn’t long before they started mass production with a release date of January 2013. With around 200,000 units sold by the end of 2013, Pebble announced their second iteration of the smartwatch – The Pebble Steel at CES 2014 in Las Vegas.

But we are not here to talk to Pebble and its growing success, when companies like Apple and Samsung are still struggling to enter this market of watches. Rather I wanted to focus on what made Pebble possible – Crowd Funding. At least 4 of the gadgets that won the CES 2014 Awards were crowdfunded, with Oculus Rift “Crystal Cove” , the most notable amongst them. Reports suggest that Eureka Park at CES, the launchpad for startups, saw an increase of around 40% in the number of startups with exhibits. And what more, there was even an Indiegogo Zone at the venue with hoards of hardware startups flaunting their jaw-dropping ventures.

Starting a company has traditionally been expensive, when it involves hardware manufacturing. Finding an investor has been even more arduous if you just have a concept or a dream. Most investors for a manufacturing venture require a well chartered business plan stating the plan of action. This has kept a lot of startups stale for long periods of time. Crowd funding has changed all that. Through certain incentives to the crowd that funds the project, these startups have now found a way to bring their dreams to reality. Statistics show that Kickstarter has 128,244 projects registered with around $940 million pledged by close to 5 million users across the globe and around 55,000 projects among them have successfully taken off. Although Indiegogo have not published their statistics yet, I’m sure they have started to see heavy investments from users all around.

A little bit of trivia while I leave you to mull over the next venture you plan to start, CES 2014 took crowd funding rather seriously. So much that even their live streaming was crowd funded!

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