Where will Apple go from here…


It did happen. The meteoric rise in stock value that Apple saw in the summer, reaching its peak of $705 in September, is a history now. The stock has been plummeting ever since. Even the release of iPhone5 or the iPad mini could not help its cause. Some call it the Steve Jobs effect and other say it was the high expectations that were placed on these releases. As big an Apple fan that I am, I must admit I was never awestruck by their new releases. iPhone5, with its “longer” screen and its faster processor never really impressed as much as I expected it to. Same goes for an over-priced iPad Mini, when a Kindle Fire HD with the same screen resolution sells for half its price. So then comes the question – Where will Apple go from here?

Let’s list down each major product line and see where they can move towards. Before I start, I must lay down a disclaimer. These are just my personal viewpoints (aka dreams). You are more than welcome to tear it apart and comment on everyone of them.

iMac – one of those “ancestral” product line that brought Apple to this world, back in the 80s.
The names have changed, and the product got slimmer. But the purpose remained the same – a PC or a desktop! Its growth from the earliest Macintosh to the latest offering of iMac 2012 has been phenomenal. But what now? Do we see a touch screen added sometime in future? It is no secret that Steve Jobs has been against this all his life, simple because he thought your arms could quickly grow tired of stretching across the table to touch the screen. But that did not stop Zorro Macsk from hitting the market. Or do we see it getting collapsed (rather integrated) with a new product line – an Apple television?

Apple TV – one of those products yet to produce that aura of awe, which all others carried.
The tiny box that almost resembles a cable set top box, has not been able to replace cable as it was slated to do. And for that same reason this product is yet to undergo a significant revolution. The primary reason for this has been the fact that not many news channels and sport channels have been able to successfully offer their services on it. Rumors have been floating around this year about Apple talking to cable providers . Do we see Apple TV transforming itself to Apple Television? After all Apple did revolutionize the music retail industry. Can we see something similar soon?

iPod – a product that killed the cd players and “walkmans”
Undoubtedly, this has to be the product that brought Apple closer to common man. Along with iTunes, it changed the way people listened to music and ripped apart the music retail industry. It has gone through several shapes and sizes, with the classic, the mini, the nano and the touch. Although the latest of the iPod nano, to me was a step back from its “watch” form factor and its market was partially killed through the launch of iPhone, I do still see music lovers walking on the streets flashing those white ear plugs with an iPad on the other end. So where do we go from here? With the decline in sales that this product has seen over the years since the launch of iPhone, I see it paving way to be collapsed into iPhone at sometime in the future. That seems to be the only logical path. On a slightly lighter note, I did dream of an iWatch when I first saw the 6th generation iPod nano!

iPhone – a fresh face in the world of smartphones
I’m sure I don’t have to talk much about this. Almost 1 in every 10 people I see around me carry an iPhone these days. That in itself says a lot. And what more, Apple has pushed the incumbent mobile phone makers to start thinking outside the box. Touch technology still has a lot of room for innovation. Battery life and cellular technologies can still improve and so can the processor that goes into these smartphones. But what could really make a difference will be its form factor. With bendable phones slowly starting to pop its head out, iPhone can one day turn into a “wearable” gadget (hopefully not as creepy as this ).

iPad – a “personal” laptop
I’m sure the idea was to converge PC and tablet one day. In fact the convergence has been following its natural progression. However iPad in its present form, is still a long way off from replacing a laptop. A beefier processor and storage and an open minded install system for the iOS could potentially take us there. Now a lot of those could be overlooked, with the emergence of cloud. But I guess I will leave that discussion for a later post. Also, the fact that I cannot have a clear path to its file system (unless of course jail broken) is still a limiting factor for its progression.

Macbook – a true laptop
There isn’t much to say about this. The product, although is gaining significantly in its market share with the bigger and better macbook pros, the feather weight macbook air and the competitive pricing models, the only reasonable future I see for it is a touch screen add on. I’m sure, as long as iOS continues to tread its journey towards Mac OSX through the slow path, this product will remain significant.

All that said, could be yet another product in the making – one of those “magical” devices that could revolutionize yet another industry?

Like I said earlier these are all just my hopes and dreams and viewpoints. I’m very much interested in hearing your thoughts on each of them as well. So let those ideas flow… In the meantime, let me leave you with this wonderful concept video!

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